Dyson’s New Airwrap Programs the Perfect Curl for Each User’s Unique Hair
The new-and-improved multi-styler creates a customized curling sequence, executed with just the click of a button.
By Erin Lassner
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Erin Lassner
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August 27, 2024 1:10pm
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Dyson‘s brand-new iteration of the Airwrap takes everything customers (and celebrities) love about the award-winning styling devices to an entirely new level. Available to shop now at dyson.com, the Dyson Airwrap i.d. multi-styler and dryer creates a personalized curling sequence for each user based on their unique hair profile, creating the desired look every single time with just the click of a button.
Here’s how it works. The new Airwrap comes equipped with trademarked i.d. curl technology, a personalized curling sequence that automates the styling process based on user profile data such as hair type, length and skill level. This individualized curling sequence is programmed and created through the i.d. curl app, available in the app store for iPhone and Android users. With a single click, the device will wrap, style and set, with heat and airflow intuitively controlled based on the user’s styling preferences.
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The device is available in two versions for different hair types: one for straight/wavy hair and the other for curly/coily hair.
Dyson Airwrap i.d. multi-styler and dryer Straight to Wavy
Dyson Airwrap i.d. multi-styler and dryer Curly to Coily
Upon app sign-up, users will create their hair profile, enabling i.d. curl to recommend the ideal three-step curling routine, consisting of wrapping time, styling time and cold shot time.
In addition to the app connectivity, the updated version of Dyson’s best-selling beauty tool includes three upgraded attachments: a new Blade Concentrator for the smoothest finishes yet, a new Conical Barrel for tighter, more defined curls and a new Wave + Curl Diffuser that naturally enhances curl patterns.
Dyson’s first-ever connected beauty device retails for $599.99 on dyson.com. Both models of the updated Airwrap come in two colorways: Ceramic Patina + Topaz and Vinca Blue + Topaz.
If you aren’t quite ready to splurge on the newest model, Nordstrom Rack is offering limited-time bonus savings on refurbished models for up to 43 percent off retail.
Dyson Airwrap Multi-Styler Complete Long Refurbished
$339.99 $599.99 43% off
Dyson Airwrap Complete Styler Refurbished
$359.99 $599.99 40% off
Additionally, Shark’s FlexStyle Air Styling and Drying System is another more affordable alternative if you’re not quite ready to make the full investment. Plus, for a limited time, the best-selling build-your-own FlexStyle is $30 off retail at sharkclean.com ($279.99 $249.99).
Shark Build your own FlexStyle Air Styling & Drying System
$249.99 $279.99 11% off
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