K-Pop Stars Enhypen Tapped As New Dr. Jart+ Ambassadors: Here’s What Group Members Are Buying From the Skin-Care Line
The seven-piece boy band will appear in ads for the Dr. Jart+ Cicapair collection, which features products made with the skin-nourishing cica extract.
By Tim Chan
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Two Korean icons are teaming up for a special collaboration. K-beauty brand Dr. Jart+ has tapped K-pop superstars Enhypen as its first-ever global ambassadors. The seven-piece boy band will appear in ads for the Dr.Jart+ Cicapair collection, which features products made with the skin-nourishing centella asiatica extract (a.k.a. Cica or Tiger Grass).
Enhypen will debut in a new campaign titled “Supercharged Repair, Cicapair.” According to Dr. Jart+, the campaign “showcases each member of the group trying to solve a unique challenge, which is tied to a skincare benefit that the Cicapair line can help solve.” The members will also help launch new products in the Dr. Jart+ Cicapair line.
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A spokesperson for Dr. Jart+ calls Enhypen the “ideal inaugural global ambassador” for the brand, saying that “Together we share passion for innovation, art, creativity and great skin.”
“We are delighted and honored to become the inaugural global ambassadors for Dr. Jart+,” Enhyhen adds, in a statement. ”We plan to reveal our most authentic and natural selves with Dr. Jart+. We hope our fans around the world join us in our excitement about this partnership, with much more to come soon.”
The Dr. Jart+ products with Enhypen hit stores in South Korea this month, and are expected to be available across the United States and Europe in the first half of 2024. In the meantime, fans can shop the singers’ current ” top hits” and some of their recommendations below.
BEST MOISTURIZER
Cicapair Tiger Grass Cream Moisturizer
This rich moisturizer helps to soothe and calm sensitive skin, while keeping it hydrated. Reviewers say the medium-weight cream “reduced the appearance of redness overnight,” while helping to calm irritation. As Enhypen’s Sunghoon explains, “Due to our job, we wear a lot of makeup and do activities that irritate our skin. After applying the Cicapair cream, I could feel the soothing effects.”
BEST FACE MASK
Cicapair Tiger Grass Sleepair Night Face Mask
Apply this cooling face mask before bed and wake up to softer, smoother, healthier-looking skin. The leave-on mask is safe enough for nightly use and for people with sensitive skin. Dr. Jart+ says its unique formula helps to revive “tired, stressed, dull-looking skin,” while reviewers dub this a “holy grail” for their bedtime skincare routine.
HELPS REDUCE REDNESS
Cicapair Tiger Grass Color Correcting Treatment
If you’re prone to redness (whether from inflammed skin or acne), try this Dr. Jart+ cream, which uses a greenish-beige tint and velvety texture to counteract any visible redness. It also helps to soothe and calm your skin and it has built-in mineral SPF. Ni-ki is a fan, saying that, “it provides perfect coverage.”
BEST SHEET MASKS
Dr.Jart+ 10-Pack Face Mask Value Set
Get 10 of Dr. Jart+’s best-selling sheet masks in one set, including the Cryo Rubber Face Mask with Moisturizing Hyaluronic Acid, Dermask Clearing Solution Face Mask and Cicapair Tiger Grass Redness Reducing Serum Face Mask. “Whenever I go on a trip, I use all kinds of Dr. Jart+ sheet masks,” says Jay. “It feels like Dr. Jart+ is my skin protector.”
The guys say they hope their new skincare collaboration will be just as popular with fans as their musical ones. “It is such an honor to work with a brand that deals with high-quality skincare products,” Heeseung says. “I hope our fans around can be more familiar with Dr. Jart+.”
See more images from Enhypen’s Dr. Jart+ campaign and shop more of the Korean beauty brand’s products now at drjart.com.
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