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How DoorDash Is Turning the World Cup Into a Membership Moment
As an Official Tournament Supporter, the food delivery platform returns with its most ambitious Summer of DashPass campaign to date.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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June 26, 2026 3:09pm
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Carlos Maciel, a TikTok content creator, at the DoorDash booth during a preview of the FIFA Fan Festival Los Angeles ahead of the kickoff for FIFA World Cup 2026 at Los Angeles Memorial Coliseum on June 10, 2026. Allen J. Schaben / Los Angeles Times via Getty Images
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Everyone is hopping on the FIFA World Cup 2026™ excitement, food delivery platforms included.
As an official partner of the FIFA World Cup 2026 tournament, DoorDash is offering DashPass members, the platform’s deal-filled subscription service (which has a 30-day free trial period for new members), some of its very best perks to date. Through July 22, the member-only Summer of DashPass campaign is highlighting new themed promotions each week: Freebie Week, Watch Party Week and BOGO Week, to name a few.
get dashpass 30-day free trial
On top of deals up to 50 percent off for watch party essentials, meals and more from major national brands and over 100,000 local businesses, this year’s Summer of DashPass perks are as follows:
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6/18-6/24: BOGO Week
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6/25-7/1: Freebie Week
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7/2-7/8: Watch Party Week (includes BOGO promos, steep savings, etc.)
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7/9-7/15: Big Value Week (includes freebies, up to 40 percent off select items, etc.)
- Plus, exclusive member deals with select merchants (i.e. get DashPass and get 30 percent off a $100-plus order at Best Buy)
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7/16-7/22: Sweet Treat Week
Beyond its in-app perks, DoorDash is also leaning into experiential opportunities. The summer 2026 campaign is just one of many ways DoorDash is showcasing how a DashPass membership pays for itself. Limited-time promotion aside, DashPass is a goldmine of exclusive perks all year round. While all eligible customers get their first DoorDash delivery order for free, members of Doordash’s Dashpass enjoy even even more benefits: $0 delivery fees on every order, lower service fees on eligible orders, member-only promos and deals, five percent back in DoorDash credits on pickup orders and between five and 10 percent off Lyft rides (up to four per month).
Following the 30-day free trial, a monthly DashPass plan is $9.99 per month and a yearly plan is $96 per year (which comes out to $8 per month).
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