Disney and Macy’s Mark 100th Thanksgiving Day Parade With Limited-Edition Product Line (Exclusive)
The duo kick off the milestone anniversary early with a retailer-exclusive capsule inspired by Disney's upcoming Macy’s Parade balloon.
By Erin Lassner
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Erin Lassner
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August 13, 2026 7:08am
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Alongside the Aug. 13 reveal of Disney’s brand-new Macy’s Parade balloon, the duo are debuting a coordinating capsule collection, available in limited quantities on the retailer’s website starting at 7 a.m. PT/10 a.m. ET that same day. Spanning clothing, collectibles, home goods and toys, the 30-piece lineup perfectly pairs with Disney’s freshly unveiled Sorcerer’s Apprentice Mickey balloon (photo below), which will head to New York City in November for the milestone 100th march of Macy’s Thanksgiving Day Parade.
shop disney’s Sorcerer’s Apprentice Mickey CAPSULE
Macy’s Exclusive
Disney x Macy’s Mickey Parade Balloons Through The Years Crewneck
Available in Adult Small to XXL.
In addition to Macy’s-made products, the retailer tapped a wide range of brands to participate in the Sorcerer’s Apprentice Mickey capsule, including Citizen, Crocs, Hallmark, Loungefly, Super Smalls and Swarovski.
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Macy’s Exclusive
Citizen Sorcerer’s Apprentice Mickey Blue Leather Strap Watch
Unisex, 40mm.
The balloon, presented at D23 Day at Disneyland Resort on Aug. 13, is inspired by Mickey Mouse’s beloved role in Disney’s Fantasia (1940).
Disney’s Sorcerer’s Apprentice Mickey Balloon unveiled at Disneyland Resort ahead of Macy’s 100th annual Thanksgiving Day Parade. Disney
Macy’s Exclusive
Disney x Macy’s Sorcerer’s Apprentice Mickey Ears Headband by Loungefly
“Macy’s 100th Thanksgiving Day Parade” embroidered on back of ears.
going fast
Disney x Macy’s Sorcerer’s Apprentice Mickey Necklace
Diamond, blue sapphire and sterling silver.
Macy’s Exclusive
Disney x Macy’s Sorcerer’s Apprentice Mickey Crewneck Sweatshirt
Available in Adult XS to XXL. Front of sweatshirt also reads “Macy’s 100th Thanksgiving Day Parade.”
Macy’s Exclusive
Hallmark Mickey Parade Balloons Through The Years Ornament Set
Set of four.
Macy’s Exclusive
Super Smalls Sorcerer’s Apprentice Mickey Potion Kit
Includes four DIY potion bottle necklaces.
“Sorcerer’s Apprentice Mickey captures pure imagination and joy, making his debut as a balloon a standout moment for the Parade’s 100th anniversary,” Liz Shortreed, SVP, the Americas, Disney Consumer Products, exclusively tells The Hollywood Reporter. “Bringing Mickey Mouse into this iconic holiday moment adds a signature touch of Disney magic and celebrates his enduring place in fans’ lives.”
Shop Disney x Macy’s Sorcerer’s Apprentice Mickey capsule, available online now, while supplies last. The 30-item lineup serves as a kickoff for Macy’s 125-plus-piece Parade anniversary product assortment, set to launch in full this fall.
Related: Béis and Disney’s Travel Collab Takes Fans From Plane to Park
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