Demi Lovato Joins Hydration Brand Caliwater As New Partner and Investor
As part of her role, Lovato will work with the cactus water brand on 'promoting healthy choices and self-care through hydration.'
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Demi Lovato is adding investor to her resume, with a new role with Caliwater.
The singer and actress has been announced as a new brand partner, investor and ambassador with the Vanessa Hudgens-founded brand, which is known for its hydration-boosting cactus water. As part of her role, Lovato will help drive awareness for the LA-based brand, which is now available everywhere from Amazon to Target. Caliwater says Lovato will work with the brand on “promoting healthy choices and self-care through hydration, with a goal to inspire people everywhere to make mindful choices with the beverages they consume.”
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Caliwater Organic Cactus Water – Wild Prickly Pear (12-Pack)
$34.99
Lovato has long spoken about her relationship with wellness and self-care, and the singer says she’s excited to help promote health and hydration as well. “I have been a fan of Caliwater for a while now and I am excited to officially partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants, and essential nutrients that my body needs to stay healthy.”
“We’re thrilled to have Demi Lovato join the Caliwater family,” adds co-founder Oliver Trevena. “Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle.”
Caliwater is billed as an all-natural cactus water sourced from the prickly pear cactus in the Sonoran Desert. The company says cactus water offers a great alternative to coconut water, with half the calories and sugar of some coconut water brands. Caliwater also boasts that it is packed with electrolytes, antioxidants, and essential nutrients to support hydration. You can shop Caliwater online now at Amazon.
Caliwater
Of course, the new entrepreneurial venture doesn’t mean Lovato is stepping away from music any time soon. “I continue to work on new music,” the singer tells THR, “and at the same time, my new partnership with Caliwater allows me to be creative in completely different ways while also expanding my long-term entrepreneurial horizons.”
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