David Yurman Launches Star-Studded Holiday Campaign With Winnie Harlow, Kyle Kuzma and More (Exclusive)
A peek into the luxury jewelry brand's 2024 holiday campaign, Moments of Joy, featuring a starry cast of new and returning global ambassadors.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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October 28, 2024 6:00am
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Kyle Kuzma and Winnie Harlow in David Yurman's 2024 holiday campaign. Anthony Seklaoui for David Yurman
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David Yurman’s 2024 holiday campaign includes its most influential cast to date. Starring friends of the house, the shoot captures model Winnie Harlow, basketball player Kyle Kuzma, actor Sterling K. Brown, actor and model Hero Fiennes Tiffin, model Arizona Muse and model and actress Iris Law in New York City, home to the jewelry brand.
Iris Law and Hero Fiennes Tiffin in David Yurman Holiday Campaign 2024
Through a series of images and four videos highlighting David Yurman’s signature Sculpted Cable, Chevron, Curb Chain and Madison collections, the campaign takes viewers through various holiday scenes across the city. Beginning at the brand’s 57th St. Flagship store and making its way through a hotel filled with dinner parties, dancing and friendship, the story unfolds with celebration and companionship at its core.
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shop david yurman holiday gift guide
Sterling K. Brown and Arizona Muse in David Yurman Holiday Campaign 2024
David Yurman DY Madison Chain Necklace
David Yurman Chevron Woven Bracelet
The campaign’s accompanying gift guide is divided into categories by price, style and recipient: gifts for her, gifts for him, gifts for kids, gifts for hosts and so on.
David Yurman Cable Candle
David Yurman DY Madison Chain Bracelet
At the root of the brand’s identity is the cable motif, inspired by The Metropolitan Museum of Art in New York City. The campaign almost serves as a love letter to the city behind this unique and coveted design code.
Chief marketing officer Carolyn Dawkins tells THR, “David Yurman was built in New York City by a family of artisans, so the city has served as a key source of inspiration for our work over the years. For this year’s holiday campaign, we wanted to honor our brand’s heritage and celebrate New York City as a quintessential holiday destination by highlighting our flagship store and magical moments of joy that occur in the city during this time. David Yurman’s legacy is built in sharing in life’s exceptional moments of joy, so we hope that our consumers feel as connected to this message as we do.”
Winnie Harlow in David Yurman Holiday Campaign 2024
Check out the full assortment of imagery and products at davidyurman.com, and shop a few more holiday gifting standouts from the Moments of Joy launch below.
David Yurman Sculpted Cable Hoop Earrings With Diamonds
David Yurman Gold Sculpted Cable Chain Necklace
David Yurman Sculpted Cable Pinky Ring With Diamonds
David Yurman Curb Chain Band Ring
David Yurman Spiritual Beads Bracelet
Related: Neiman Marcus’ 2024 Fantasy Gifts Include a Shopping Spree With ‘Emily in Paris’ Costume Designer
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