Skims Is So ‘Brat’: Shop the Fresh Releases From Charli XCX’s Steamy New Campaign
Everything the global icon wears in her latest shoot for Kim Kardashian's intimates brand is now available to shop — full details below.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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August 21, 2024 9:29am
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Skims meets ‘Brat.’ The Kim Kardashian-founded intimates and clothing brand taps global superstar Charli XCX to front its latest campaign. The imagery features Charli in Skims’ brand-new Cotton Rib and Cotton Fleece styles, available to shop starting Wednesday, August 21 at 9 a.m. PT.
Lana Del Rey, Usher and fitness influencer Steven Kelly are just a few familiar faces who have appeared in Skims ads this year, and it’s only right for 2024’s “It” girl to join the mix.
Skims Cotton Fleece Waffle Lined Shrunken Zip Up Hoodie
Charli wears the Waffle Lined Shrunken Zip Up in limited-edition colorway Ash.
The campaign was shot by acclaimed photographer Petra Collins, capturing Charli in peak ‘Brat Summer’ energy: bold, carefree and just a little bit rebellious. The dreamy partnership is just one example of Charli’s cultural impact far beyond the music industry. “Skims empowers people to feel confident in their own skin, which is the essence of brat,” says Charli.
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The new Cotton Collection, featuring both ribbed and fleece styles, includes intimates, like bralettes, bodysuits, underwear and boxers in addition to loungewear, like tanks, tees, leggings, sweatpants and hoodies. Many of the offerings are released in limited-edition colorways.
Everything she’s wearing in the campaign is now available to shop. Check out a few favorites below, and browse the full collection at skims.com.
Skims Cotton Rib Split Neck Bralette
Charli wears the Cotton Rib Split Neck Bralette in Marble Stripe.
Skims Cotton Rib Boxer
Charli wears the Cotton Rib Boxer in Marble Stripe.
Skims Cotton Fleece Waffle Lined Oversized Hoodie
Charli wears the Waffle Lined Oversized Hoodie with the Cotton Rib Split Neck Bralette ($38) and Thong ($18) in Light Heather.
Skims Cotton Rib Long Sleeve T-Shirt
Charli wears the Cotton Rib Long Sleeve T-Shirt with the Cotton Rib Hipster ($22), both in Marble Stripe.
Related: Kim Kardashian and Beats Reteam for the Perfect Skims Accessory: Neutral-Toned Headphones
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