Chad Michael Murray Dishes on ‘A Cinderella Story’ Make-Out in Lancôme’s Starry Y2K Campaign (Exclusive)
The beauty brand supplies a heavy dose of nostalgia to celebrate 25 years of its iconic Juicy Tubes lip gloss.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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May 19, 2025 12:01pm
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Chad Michael Murray at "A Cinderella Story" 2004 premiere (left) Kevin Winter/Getty Images; Lancôme
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Chad Michael Murray, a kiss in the rain and Juicy Tubes lip gloss — it doesn’t get much more Y2K-coded than that.
The One Tree Hill and A Cinderella Story dreamboat joins co-star Hilary Duff, Paris Hilton, Ed Westwick, Kelly Rowland and five yet-to-be-revealed 2000s heartthrobs to break down the secret to the most iconic kisses of the ’00s: Lancôme Juicy Tubes. In its largest campaign of the year, The Juicy Kissing Web, the beauty brand and its loyal celebrity fans are celebrating 25 years of the OG high-shine gloss.
“It’s like a time machine,” Murray says as he sniffs all-time favorite Marshmallow Electro (vanilla-scented pink shimmer gloss) in the just-dropped Instagram video. He reminisces on that famous 2004 kissing scene with Duff: “Rain’s coming down, makeup gone, hair total disaster, but this [lip gloss], oh that stuck — sticky, glossy, tasty.”
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Lancôme Juicy Tubes Original Lip Gloss
But that’s not Murray’s only pivotal kiss enhanced by Juicy Tubes. “Let’s get back to business: my wife.” Cut to 2014, exactly 10 years later, the actor had his very first kiss with wife Sarah Roemer, sealed with her favorite scent, Magic Spell. “Never forget.”
The cult-favorite Lancôme lip gloss has shades ranging from low-coverage, shimmering tones to high gloss, creamy hues, and each one is, of course, amplified by a delicious — and memorable — flavor. Keep an eye on the brand’s socials to discover the final five members of The Juicy Kissing Web, disclosed throughout the week. And get smooch-ready lips with Juicy Tubes Original gloss, available to buy online at Ulta, Sephora, Nordstrom and Lancôme.
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