‘It’ Bag Brand Aupen Unveils New Jewelry Under LVMH Métiers d’Art Partnership
The Singapore-based accessories label has been worn by Taylor Swift, Beyoncé, Olivia Rodrigo, Anya Taylor-Joy, Lucy Liu, Jenna Ortega and many, many other stars.
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Danielle Directo-Meston
E-Commerce Editor
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Aupen, the Singapore-based label known for its star-loved asymmetrical bags, is debuting its first jewelry collection under its partnership with LVMH Métiers d’Art.
The label has unveiled Sinner, an oversized pair of statement earrings designed “for everyone to embrace her inner siren with confidence.” Priced at $790, the dramatic S-curved pieces are crafted from gold-tone metal and sparkling crystals on the top and bottom.
The statement earrings were designed and made in collaboration with Jade Groupe, the Paris-based atelier known for producing hardware for LVMH-owned luxury fashion houses.
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Aupen Sinner Earrings
“The design reflects the seductive serpentine path of temptation and defiance, where each curve whispers a story of secrets, mischief, and unapologetic self-expression – inviting every woman to embrace her inner siren with confidence,” notes Aupen.
Aupen’s first jewelry collection was previously worn by Emma Stone and Dakota Johnson. The label made a splash in 2023 when Taylor Swift carried the Nirvana bag in black leather on her first public date with Kansas City Chiefs tight end Travis Kelce. Most recently, the label’s under-$500 carryalls were worn by Lucy Liu, Anya Taylor-Joy, Rachel Zegler and Jenna Ortega, to name just a handful.
Last July, the brand announced its partnership with LVMH Métiers d’Art that would include “exclusive access to the finest French production facilities and unparalleled expertise.” The label finally revealed last November that Nicholas Tan — who previously acted as the company’s public-facing “commercial director” — was its founder after keeping his true role a secret.
Shop the new Sinner earrings for $790 online at Aupen.com.
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