Beyoncé’s Game-Changing Hair Care Brand Cécred Is Bringing Mini Salons and More to Ulta Beauty Stores
The superstar is launching her bestselling brand at the beauty retailer with in-store hair treatments and weekly events.
Plus Icon
Danielle Directo-Meston
E-Commerce Editor
More Stories by Danielle
- You Want Those Tattoos From ‘The Bear’? Call Benny Shields
- The Best 4K Smart TVs for Watching Live Sports
- Best Face Forward: Hollywood’s 20 Best Skin Secrets & Beauty Biohacks
April 7, 2025 10:57am
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Ulta
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Beyoncé has arrived at Ulta Beauty.
The superstar has launched her hair line, Cécred, at the beauty retailer, where fans can also indulge in the inclusive hair care brand‘s treatments and salon events at select locations. All 16 products from the Foundation Collection ($16 to $56) are now available online at Ulta, including best-sellers such as the Nourishing Hair Oil, Restoring Hair & Edge Drops, Moisture Sealing Lotion, Fermented Rice & Rose Protein Ritual, hydrating and clarifying shampoos and conditioners, hair tools, travel-sized options and exclusive bundles.
Related Stories
The 5 Best Home Projectors for Movie Buffs, From 4K to Portable Picks
From Beard-Grooming Kits to Brain-Teasing Puzzles, Here Are 20 of the Best Christmas Gifts for Husbands
The collection includes hydration and repair kits, styling combs, vented paddle brushes and other hair tools. Through April 19 (or until stock lasts), shoppers can score a free limited-edition cosmetic bag with their Cécred purchase.
Related: We Tried It: Is Beyoncé’s Cécred Hair Care Worth Buying?
The 35-time Grammy winner co-founded Cécred with her mother, Tina Knowles, and launched the brand in February 2024 as her answer to hair care for all, with a special focus on science-backed products for curly, kinky and coily hair. The award-winning collection features formulas to help support hair strength and promote length retention without the use of silicones, SLS/SLES, phthalates and parabens.
All products from the brand are dermatologist tested and contain active ingredients such as biopeptide-5 for noticeably improving hair strength, bioactive keratin ferment for strengthening and repairing strands, the essential hair protein biotin and more. Products also infused with Cécred’s Temple Oud signature fragrance, which boasts “notes of oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves.”
Cécred Restoring Hair & Edge Drops
Cécred’s Ulta Beauty launch also means that shoppers can take advantage of the retailer’s in-store pickup or same-day delivery for online orders, a service unavailable at the hair care brand’s website.
In her Cécred hair care product review, THR‘s Anaja Smith explained, “If you want a hair care bundle that checks the boxes of functionality and science-backed quality (and has a luxury scent to top it off), we fully recommend Cécred…. the combination of both shampoos allowed for [my] hair to be both squeaky clean and moisturized, and ultimately prepped it for treatment before styling. We found that [the entire at-home routine] helped to boost our hair’s moisture while strengthening and bringing structural integrity to our strands.”
Ulta will offer Scalp Revival, Protein Bounceback and Hydration and Repair treatments with Cécred products at The Salon in-store locations. The brand’s new Ulta partnership marks the retailer’s largest launch to date and will include Cécred Sundays, a weekly series beginning May 18 that brings self-care rituals to shoppers at select 200 in-store salon locations.
See some of Cécred’s bestsellers and Ulta exclusives below, and shop the full range at ultabeauty.com.
Cécred Hair Revival Kit
Cécred Hydration Hero Kit
Cécred Rake Comb
$24 at Ulta
Cécred Nourishing Hair Oil
Cécred Clarifying Shampoo & Scalp Scrub
Cécred Hydrating Shampoo
Cécred Moisture Sealing Lotion
Cécred Fermented Rice & Rose Protein Ritual
Cécred Reconstructing Treatment Mask
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Lola Blankets’ Early Black Friday Sale Delivers Half Off Hollywood’s Most Coveted Throws
-
Heidi Klum Reveals This Year’s (Very Bloody) Halloween Costume
-
Best Celebrity Halloween Costumes 2026: Paris Hilton as Britney Spears, Lisa Rinna as Kylie Jenner and More
-
The 5 Best Home Projectors for Movie Buffs, From 4K to Portable Picks
-
From Beard-Grooming Kits to Brain-Teasing Puzzles, Here Are 20 of the Best Christmas Gifts for Husbands
-
Margaret Qualley and Jack Antonoff File for Divorce After Three Years of Marriage
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Best Celebrity Halloween Costumes 2026: Paris Hilton as Britney Spears, Lisa Rinna as Kylie Jenner and More
Michael Douglas Shares Update on Jack Nicholson: “He’s Well. He Has Disappeared”
‘Klara and the Sun’ Director Taika Waititi Calls Critics “Sad Lost Souls” Over Negative Reviews
Eric Bauza Remembered as a “Once-in-a-Generation” Talent Who Gave Looney Tunes a New Voice
Heidi Klum Reveals This Year’s (Very Bloody) Halloween Costume
Netflix’s New Releases Coming in November 2026
Macklemore Wraps Up Free Palestine Tour in London: “It Was More Uncomfortable for Me to Stay Silent”
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)