‘Yellowstone’ Gets a Fresh Slew of Merch Coinciding With Record-Breaking Season 5 Return
From branded western wear and holiday sweaters to designer jewelry and cowboy boots, the long-awaited 'Yellowstone' season five, part two premiere comes with fresh merch in tow.
By Erin Lassner
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Erin Lassner
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November 14, 2024 7:49pm
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After a nearly two-year hiatus, Yellowstone‘s season five, part two premiere was sure to make an impact, bringing in the largest first-night audience in the Paramount Network show’s history. And along with the return of Taylor Sheridan’s hit series comes a whole slew of new merch, brand collaborations and holiday gifting ideas.
Clothing brand Free People, footwear and apparel manufacturer Ariat, jewelry designer Kendra Scott and Diff Eyewear are a few of the most recent additions to Yellowstone‘s collection of co-branded products. Paramount Shop, the official online merchandise destination for Paramount shows and movies, has also released a fresh assortment of exclusive inventory, including its 2024 Yellowstone holiday sweater.
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Below, THR rounded up the best Yellowstone merch across every category: fashion, home, food and drink, books and more. This doubles as a holiday gift guide for all the Yellowstone fans in your life.
The Best Yellowstone Merch, Gifts and Brand Collabs
1. Ariat x Yellowstone
Ariat’s Yellowstone western wear collection was designed in collaboration with the show’s costume designer Johnetta Boone.
Ariat Yellowstone Stockman Western Boot (Women’s)
Pair with Ariat’s Yellowstone Cozy Fair Cardigan Sweater ($179.95).
Ariat Yellowstone Shepherd Western Boot (Men’s)
Available in two colorways: white suede and naturally distressed brown (pictured here).
Ariat Yellowstone Midnight Fair Quilted Shirt Jacket
Styled over Ariat’s unisex Everybody’s Yellowstone Hometown Denim Jacket ($149.95).
2. Free People x Yellowstone
It doesn’t get much cooler than the FP x Yellowstone collection. Just take a look for yourself.
Free People x Yellowstone Suzy Suede Jacket
Free People x Yellowstone Allistar Pointed Boots
3. Paramount Shop x Yellowstone
Paramount Shop is your destination for the widest assortment of official Yellowstone merch, including the Yellowstone As Seen on TV Collection, a mix of clothing and accessories that have been worn in the series. The site includes everything from blankets, scarves and pajamas to waffle makers, can coolers and phone cases.
Yellowstone 2024 Exclusive Holiday Sweater
Also check out the 2023 Yellowstone holiday sweater ($68.95).
as seen on tv
Yellowstone Denim Embroidered Barn Jacket
as seen on tv
Yellowstone John Dutton Colorblock Panel Heavy Duty Jacket
4. Kendra Scott x Yellowstone
The Yellow Rose by Kendra Scott x Yellowstone jewelry capsule embodies the spirit of Dutton Ranch. It’s part of the jewelry designer’s larger Yellow Rose collection that’s inspired by the American West. It’s available to shop both on paramountshop.com and kendrascott.com.
Yellow Rose by Kendra Scott x Yellowstone Elisa Short Pendant Necklace
Available in gold and turquoise, silver and turquoise and gold and ivory mother of pearl.
5. Diff Eyewear x Yellowstone
Each glasses purchase from the Yellowstone x Diff collaboration comes with a free bandana. This offer is available at both Paramount’s online shop and diffeyewear.com, with the latter carrying a wider selection of styles.
Yellowstone x Diff Eyewear Rip Wheeler Sunglasses
6. Ram Trucks x Yellowstone
The Yellowstone x Ram crossover highlights the iconic logos of both the ranch and the truck.
Yellowstone x Ram Matte Flask
7. Realtree Camo x Yellowstone
Dutton Ranch meets Realtree’s signature camo.
Yellowstone x Realtree Camo Hoodie
8. Wild Willies x Yellowstone
The grooming brand teamed with Yellowstone on premium beard care and shower sets for easy holiday gifting.
Wild Willies Yellowstone Collection The Cowboy Premium Beard Gift Set
9. Monopoly x Yellowstone
The classic family game with a twist.
Monopoly: Yellowstone Edition Board Game
10. Hallmark x Yellowstone
A special addition to Hallmark’s collectible Christmas ornaments.
Hallmark Yellowstone Barn Resin Ornament
11. Funko Pop! x Yellowstone
While Amazon has the largest selection of Funko Pop! TV collectibles for Yellowstone, Paramount Shop offers an exclusive mug bundle.
Yellowstone Beth Dutton Metallic Funko Pop! Vinyl Figure (Exclusive Wedding Outfit Edition) Bundle
$29.71 $34.95 15% off
12. Hedley & Bennett x Yellowstone
Hedley & Bennett’s craftsmanship is unmatched, and the Dutton Ranch logo adds an extra special touch for the home chef who doubles as a Yellowstone fan.
Yellowstone x Hedley & Bennett Waxman Apron
$118.29 $168.99 30% off
13. Yeti x Yellowstone
Shop an assortment of water bottles and tumblers (including a wine tumbler).
Yellowstone x Yeti Rambler 30 oz Tumbler
14. Bailey x Yellowstone
Three exclusive styles from the beloved hat brand Bailey, all of which have been worn in the series.
as seen on tv
Yellowstone x Bailey Rip Wheeler Cowboy Western Hat
15. Spirit Jersey x Yellowstone
Two exclusive jerseys for the true Yellowstone fan.
Yellowstone Protect The Brand Spirit Jersey
16. Gabriel “Gator” Guilbeau x Yellowstone
Recreate Dutton Ranch recipes with this cookbook authored by Gabriel “Gator” Guilbeau, a real-life chef who also plays the Dutton family Chef Gator in the series. It’s available both on its own and as a gift set with an exclusive Yellowstone apron.
Yellowstone: The Official Dutton Ranch Family Cookbook
$19.24 $34.99 45% off
Yellowstone: The Official Dutton Ranch Family Cookbook Gift Set
$29.45 $39.99 26% off
Includes exclusive apron.
Related: Yellowstone‘s Chef Gator Releases Cookbook With Dutton Family Ranch Recipes — And It’s on Sale
17. Lucky Brand x Yellowstone
While most of the 2022 collab has sold out, you can still score a few sizes of the Yellowstone Never Drink Hoodie at a steep discount.
Lucky Brand Yellowstone Never Drink Hoodie
$27.99 $99 72% off
Buy at lucky brand
18. Free Rein Coffee Company by Cole Hauser
While technically not TV show merch, we had to include the Yellowstone star Cole Hauser‘s Western-inspired coffee and lifestyle brand. Read more about Free Rein here and shop the full inventory here. Plus, check out the Free Rein x Stetson collab and Holiday 2024 collection (spend $50+ and get a free gift wrap kit).
Free Rein Starter Kit
$63.90 $70.99 10% off
More Yellowstone Gift Ideas
Yellowstone: The Dutton Legacy Collection (includes ‘1883’) – Limited Edition Gift Set
Yellowstone: The First Four Seasons
Yellowstone Season 5: Part 1 Blu-ray
Related: The Wicked Brand Collabs Are Flying in Hot Ahead of the Movie’s November Release
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