From Sweethearts to Situationships, How to Shop Valentine’s Day Gifts for Her, According to An Expert
Whether luxurious or laugh-inducing, our top tokens of love for 2026 — for wives, girlfriends, fiancées and friends
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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January 29, 2026 3:34pm
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Sure, Valentine’s Day may be a “commercial holiday,” but quick word from the wise: You do not want to be the one showing up to dinner empty-handed — or without putting at least a bit of thought into your gift.
“I always think the best Valentine’s Day gifts feel personal rather than obligatory,” says Nathan Aube, founder and creative director of luxury floral and experiential design company, Aube Studios. “Pay attention to what your partner actually loves—their favourite color, flower, fragrance, designer or even something they’ve casually mentioned wanting.”
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The Los Angeles-based Aube has worked with luxury brands like Cartier, Bvlgari, Van Cleef & Arpels and Graff, among others, and designed florals for celebrities like Kylie Jenner, but he says money (or budget) shouldn’t matter when it comes to selecting a good gift. “It doesn’t necessarily have to be the most expensive gift,” he says. “Something thoughtful and beautifully presented will always feel more luxurious than something purchased simply because it’s traditionally associated with Valentine’s Day.”
Whether you’re looking to dazzle her with diamonds or delight with the viral Valentine’s Day Jellycat, The Hollywood Reporter‘s shopping team has narrowed down our top picks for her — your lover, your sister, your best pal or, needless to sat, yourself.
Just don’t wait too long: “The biggest mistake is waiting until the last minute and buying something generic,” Aube says, adding that flowers are always a good choice. “With flowers especially, ordering early means you’ll have access to the best selection before everything gets picked over. Valentine’s Day is one of the busiest days of the year for florists, so planning ahead also gives your florist more opportunity to source something beautiful and considered.”
“I’d also avoid choosing something simply because it’s covered in hearts,” he adds. “Romance doesn’t have to be cliché. Knowing your partner’s taste and choosing something that feels like them is much more impactful.”
From playful and cheeky to elegant and enduring, here are this year’s best Valentine’s Day presents that say “I love you,” “I like you,” “I think you’re hot” or “self-love really is the best love” — no cinnamon hearts included.
VRAI Linked Tennis Earring
Taylor Swift and Kylie Minogue were both spotted in the Linked Tennis Earring, four graduated round brilliant VRAI-created diamonds linked together in either 14k yellow or white gold.
Clare V. x Hansel From Basel Lips Cashmere Crew Socks
Win Valentine’s Day with anything Clare V.
Simon Miller Carved Wooden Fish Clutch
It was near-impossible to pick a favorite Simon Miller creation, but this mahogany mango wood clutch is a total standout: equal parts playful and luxe.
Plus, check out Simon Miller’s recent travel collection with Monos.
Lepel Club Set Of Heart Shaped Spoons
Check out Lepel Love’s full lineup for more playful dinnerware and drinkware.
Emily P. Wheeler Lacey Necklace
With an emphasis on negative space creating the appearance of gently floating diamonds, the Lacey Necklace by Emily P. Wheeler is an inspired take on a timeless jewelry motif.
Moleskine x Marc Jacobs Joy Large Hard Cover Ruled Notebook
For their thoughts and musings — or love letters, if you’re lucky.
Brilliant Earth Perfect 4-Prong Lab Diamond Stud Earrings (1/4 ct. tw.)
Available in both 18K yellow and white gold, this staple pair of lab grown diamond studs can be purchased in a wide assortment of sizes up to 8 ct. tw.
Check out all the options at brilliantearth.com, or in real life at the brand-new Beverly Hills flagship, which offers a complimentary date night experience. Book an appointment here for 329 N. Beverly Drive or any other Brilliant Earth location. For even more, check out THR‘s 75 jewelry favorites here.
Diptyque Roses Valentine’s Day Limited Edition
A seasonal spin on a Diptyque staple. Once it’s gone, it’s gone for good.
Cheryl’s Cookies Cookie Flowers
$29.99 $39.99 25% off
Bored of basic roses? Opt for six long-stem buttercream-frosted sugar cookies instead.
Lilly Loves Please Leave by Nine Pink Napkins (Set of Four)
$68 $84 19% off
Lay down the law.
Jellycat Amuseables Rose Bouquet
The Valentine’s Day Jellycat plushies go viral year after year. This bouquet of roses may be its sweetest to date.
Amazon Essentials x Sofia Grainge Toddlers and Baby Girls’ French Terry Set
Part of Sofia Richie Grainge’s Amazon Essentials Fall/Winter Collection.
Bode Heart Deco Gym Shorts
If you know, you know.
Cozy Earth Bamboo Stretch-Knit Long Sleeve Pajama Set
Softest. Pajamas. Ever.
Grab the limited-edition V-Day prints before they’re all out of stock.
Loewe Tomato Leaves Incense Sticks, Full Pack
Enjoy Loewe’s viral Tomato Leaves scent in the form of 25 incense sticks paired with a ribbed terracotta holder.
Fleur De Chocolate Belgian Chocolate Roses
They look like preserved roses, but taste like heaven. Sold in sets of 21, 40 and 64.
Moon Juice Sex Dust
A blend of six powerful herbs and adaptogens that target stress and balance hormones. (Ongoing stress disrupts sex hormones.)
Cozy Earth Extra-Weight Cuddle Blanket
The best blanket to ever exist. Hands down.
Lola Blankets The Original Lola
The other best blanket to ever exist. Double hands down.
Be sure to snag what’s left of the limited-edition Aviator Nation collab while it’s still in stock.
Aviator Nation Super Bowl 2026 Bolt Relaxed Pullover Hoodie
Speaking of Aviator Nation, if you’re gifting a sports fan, the California-cool lifestyle brand’s limited-edition Super Bowl LX collection just dropped.
Jean Dousset La Petite Lab Diamond Tennis Bracelet (2ctw)
If it’s in your budget, this tennis bracelet is a no-brainer.
Jean Dousset is a lab-grown diamond jewelry designer and great-great grandson of Louis Cartier, heir to the Cartier jewelry house.
Harry & David Heart-Cutout Shortbread Cookies Gift Box
Perfect as is, or complete the gift with a bottle of wine.
We-Vibe Chorus Pro
A gift for everyone involved, the recently launched Chorus Pro couples’ vibrator, We-Vibe’s new flagship device, has shared pleasure at its core through real-time feedback, as the Haptic Squeeze Remote allows users to sense exactly what their partner is experiencing.
Lovehoney Indulge Advent Calendar (12 Day)
$89 $277.87 68% off
Keeping on theme, Lovehoney’s Indulge Advent Calendar is a whole new take on a classic holiday countdown.
Intended for either solo or shared use, each of the 12 boxes features one of Lovehoney’s female-focused toys and accessories.
Womanizer Premium 2
Okay, one more.
Famously featured in Katy Perry’s “Woman’s World” music video, this Womanizer best-seller is silent, discreetly packaged and “the Prada of sex toys,” according to the brand.
Revival One-of-a-Kind Rugs
Looking for a non-traditional Valentine’s Day present?
Make their space feel like home with a one-of-a-kind rug from Revival. After all, your Valentine is one of one.
Grown Brilliance Lab Grown Diamond Halo Drop Earrings
Customize their dream drop earrings: diamond shape, carat weight and metal.
Angara Classic Bezel-Set Round Diamond Leverback Drop Earrings
For a similar silhouette and customization process, while offering a wider range of price points, opt for these everyday classics from Angara.
Related: Euphoria Costume Designer Creates Jewelry Inspired by Her Work With David Lynch
Lego Roses
$9.91 $14.99 34% off
buy at amazon
Whether they’re eight or 108.
Ginori 1735 Il Viaggio Di Nettuno Bread Plates by Luke Edward Hall (Set of Four)
These hand-decorated bread plates double as trinket trays.
From regal place settings to intricate vases, everything Ginori does is exquisite.
Maison de Sabre The Sabremoji Fruit Charm
Available in 10 fruit varieties, this fun-meets-functional bag charm is crafted to perfectly fit an Apple AirTag.
Gran Patrón Burdeos
It doesn’t get better than Gran Patrón Burdeos. Thank us later.
Cleobella Weekender
Elevate your V-Day weekend getaway with one of Cleobella’s best-selling weekenders.
They feature an assortment of unique handmade designs adorned with leather-wrapped double handles and a long shoulder strap for convenience.
Jimbobart ‘Rest Here My Little Crumpet!’ Side Plate
No explanation required.
Check out THR’s full collection of Valentine’s Day gift guides for more personalized picks.
Related: The 15+ Best Online Flower Delivery Services for Sending Stylish Bouquets
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