Toast 4/20 with These Hollywood-Backed CBD Beauty Brands and More Pothead-Friendly Goods
Jane Fonda, DJ Khaled, Martha Stewart and Travis Barker are behind these skincare and wellness brands created to address dry skin, aches, stress and more.
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Danielle Directo-Meston
E-Commerce Editor
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April 20, 2023 11:38am
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Once reserved for kush lovers to gather and light up, April 20 has become an unofficial national holiday. With the legalization of recreational cannabis in 21 U.S. states and decriminalization in 10, online and brick-and-mortar retailers and brands are toasting 4/20 with deals on hemp-powered products.
And these days, you can’t throw a rock without hitting a celebrity cannabis line: Snoop Dogg, Tommy Chong and Cheech Marin, Willie Nelson (who has a coffee brand), Jay-Z (who launched Monogram in 2020), Seth Rogen (who co-founded Houseplant with writing partner Evan Goldberg), Mike Tyson, Martha Stewart, John Legend (an investor of Plus Products) and DJ Khaled are just a handful of stars who have gotten into the ganja game. (It’s worth noting that Kirsten Bell’s Happy Dance shuttered earlier this year.)
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But not all starry hemp-powered products will get you high (sorry). Some are made with hemp-derived cannabidiol (CBD), which doesn’t contain tetrahydrocannabinol (THC), marijuana’s psychoactive ingredient. According to Harvard, research suggests that CBD may help in alleviating anxiety, insomnia and pain, and could potentially reduce cravings of tobacco, alcohol and other addictive substances. The wellness ingredient even inspired Kim Kardashian to throw a CBD-themed baby shower in 2019.
In honor of 4/20, we’ve rounded up CBD products to try from star-backed brands — including many that donate profits to nonprofit organizations that provide resources (from housing and record expungement to free legal services and more) to those affected by marijuana prohibition. Whether you’re seeking skincare, tinctures for sleep or sex, or accoutrements for toking up, check out a handful of goods for celebrating the leafy greens.
Barker Wellness Sleep Tincture
Travis Barker debuted his namesake wellness brand in early 2021. This vegan sleep tincture “has a strategic blend of broad-spectrum CBD and CBN [and] melatonin to naturally regulate the sleep-wake cycle.”
Courtesy of Barker Wellness
Barker Wellness Sleep Tinctures $65
Higher Standards x Last Prisoner Project Heavy Duty Spoon Pipe
Take a hit in Higher Standards’ limited-edition glass pipe created in collaboration with the Last Prisoner Project, a nonprofit org that advocates for restorative justice in the cannabis industry. And all day, save 20% off with code HIGHER420.
Courtesy of Higher Standards
Higher Standards x Last Prisoner Project Pipe $60
Vegamour Gro+ Advanced Lash and Brow Kit
Backed by starry investor Nicole Kidman, Vegamour’s Gro+ advanced lash and brow serums are made with full-spectrum hemp oil, which the brand says “allows our actives, mung bean and red clover, to penetrate even more effectively while soothing your lash and brow base all at once.” The company adds that the formulas help to increase density, volume and length of lashes and brows after four months of regular use.
Courtesy of Vegamour
Vegamour Gro+ Advanced Lash and Brow Kit $158
Truly Blueberry Kush CBD Body Scrub
Slough off dry skin with Truly’s Blueberry Kush body scrub, which contains 300 milligrams of hemp-derived CBD, vegan collagen, organic coconut and AHA/BHAs to detoxify and nourish.
Ulta
Truly Blueberry Kush CBD Body Scrub $35
Saint Jane Luxury Beauty Serum
This calming face oil from hemp-infused skincare line Saint Jane — used by Naomi Watts and Maya Rudolph — helps to deeply nourish dry skin and reduce the appearance of pores, fine lines and wrinkles, thanks to potent ingredients such as full-spectrum CBD, sea buckthorn, rosehip, cold-pressed grapeseed oil and helichrysum. The company donates to a slew of nonprofit organizations that support Black women and girls and underserved communities, including Color of Change, National Bail Out, Lipstick Angels, the Loveland Foundation, Girls Crushing It! and Humble Bloom.
MORE BUYING OPTIONS: Saint Jane | Credo | Sephora
Saint Jane
Saint Jane Luxury Beauty Serum $125
Uncle Bud’s Fast-Acting Roll-On Pain Relief
Jane Fonda calls Uncle Bud’s pain relief roll-on her “go-to for aches and pains. No mess, no stiffness, no BS.” (Fellow brand partners Magic Johson and Toni Braxton are fans, too.) The topical formula is made with hemp seed oil to address inflammation in the joints. The brand was co-founded by Garrett Greller, who was diagnosed with arthritis at 14 and created the affordable brand to help relieve his chronic pain.
Amazon
Onyx + Rose Overnight It Sleeping Mask
Made with 10 milligrams of full-spectrum, hemp-derived CBD, Onyx + Rose’s Overnight It Sleeping Mask is formulated to help balance, hydrate, soften and soothe the skin while you’re snoozing.
Onyx + Rose Overnight It Sleeping Mask $95
Blazy Susan Birch Spinning Rolling Tray
Keep rolling, puffing and passing with Blazy Susan’s genius spinning rolling tray (available in other finishes and colors), which just happens to be 25 percent off for 4/20. The sale is happening sitewide, too, so it’s a good time to stock up on the company’s silicone inserts, dab pads, ashtrays and other accessories. Justin Bieber, Jimmy Kimmel and Adam Levine have endorsed the brand, and Bella Thorne once commissioned the company to create a custom dab bar.
Blazy Susan
Martha Stewart CBD Tropical Medley Wellness Gummies $35
Foria Intimacy Sex Oil with CBD
Organic coconut oil and 400 milligrams of broad-spectrum CBD (From USDA organic certified and regeneratively grown hemp) combine to “provide all-natural lubrication, ease discomfort and enhance arousal” in Foria’s Intimacy Sex Oil. The wellness brand says that CBD helps to boost blood flow, relax muscles and ease tension.
Courtesy of Foria
Foria Intimacy Sex Oil with CBD $44
Martha Stewart CBD Tropical Medley Wellness Gummies
Snoop Dogg BFF Martha Stewart’s namesake line includes these tropical-flavored wellness gummies that contain 10 milligrams of CBD isolate from 100 percent natural hemp. Per the brand, the majority of 310 participants in an independent panel say that the sweets help them feel relaxed and calm, balance their mood and manage stress.
Canopy
Martha Stewart CBD Tropical Medley Wellness Gummies $35
Jonathan Adler Druggist Weed Canister
Stash your goods in Jonathan Adler’s chic apothecary-inspired porcelain canister, which is emblazoned by a trippy design inspired by Delft pottery.
Jonathan Adler
Jonathan Adler Druggist Weed Canister $240
Philip B CBD Scalp and Body Oil
Philip B’s scalp and body oil is formulated with hemp-derived broad-spectrum CBD and cannabigerol (CBG) and terpenes, which the brand says helps to decrease redness and irritation.
Dermstore
Philip B CBD Scalp and Body Oil $95
Boy Smells Kush Candle
For when you want to fill your space with the scent of MJ without smoking up a storm, light up Boy Smells’ Kush candle, which contains notes of cannabis, suede, white musk, tulip and amber.
Sephora
Boy Smells Kush Candle $38
Blesswell Blue Charcoal Face Mask
DJ Khaled in 2021 launched Blesswell, a line of men’s “CBD-enhanced” grooming products such as beard oils, cleansers, moisturizers and more. The brand’s Blue Charcoal Face Mask has 300 milligrams of hemp-derived CBD isolate, charcoal, vitamin C, clay, peony root extract and marula seed oil to “draw out impurities, minimize the look of uneven skin tone and dark patches, brighten the skin and soften fine lines.”
Amazon
Blesswell Blue Charcoal Face Mask – Men’s Natural Cleansing Skincare – Pore Reducing, Skin Hydrating, Brightening, Clay and Charcoal Facial Mask, For All Skin Types – Blackheads, Acne, Oily or Dry Skin (2-Pack) on Amazon.com
Rogue Paq Full Ritual Gift Set with Vegan Leather Case
This vegan leather case by Rogue Paq is filled with essentials for your MJ ritual, including a black lizard skin-covered butane lighter, a stainless steel gold-toned joint clip and trimming scissors, glass storage vials, hemp rolling papers, matches and more.
Courtesy of Fred Segal
Rogue Paq Full Ritual Gift Set $249
Edie Parker Flower Glass Fruit Pipe
Edie Parker’s entire site is 20 percent off on full-priced items (use code FOUR20) in honor of 4/20, including the brand’s chic smoking accessories such as metal rolling trays, acrylic stash jars and storage, marble tabletop lighters and more. Select products are also up to 60 percent off as part of the brand’s April sale, like this glass orange pipe that’s a decidedly more artful upgrade to your old high school apple core situation.
Edie Parker
Edie Parker Flower Glass Fruit Pipe (reg. $115) $98
Lord Jones CBD Lip Balm
Lord Jones’ nourishing lip balm has 25 milligrams of full-spectrum CBD, shea butter and grapefruit and rosemary oils to moisturize and soothe dry puckers.
Courtesy of Sephora
Lord Jounes CBD Lip Balm (reg. $19) $5
Loewe Marihuana Scented Candle
Contained in an aptly green sculptural vessel, Loewe’s scented natural wax candle brings to mind the aroma of marijuana, thanks to woody patchouli.
Net-A-Porter
Loewe Marihuana Scented Candle $180
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