‘Beetlejuice’ 2 Is a Hit In Opening Weekend — Summon the Ghost with the Most with Movie-Inspired Designer Fashion and More

There's plenty of fashion, beauty, decor and more for strange and unusual fans of the Tim Burton film and sequel — plus, LA movie lovers can swing by the 'Afterlife Experience' in Hollywood.

By Danielle Directo-Meston

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Danielle Directo-Meston

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September 10, 2024 12:52pm

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Fabergé x Beetlejuice Beetlejuice White Gold, Emerald & Black Enamel Spiral Earrings

Courtesy of Brand (4)

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Betelgeuse is back — and raking in dead presidents at the box office. Thirty-six years after being sent back to the Afterlife, the ghost with the most returns with a new mission to help mortals in Beetlejuice Beetlejuice, which earned a near-record $111 million domestically during opening weekend.

Tim Burton’s long-awaited sequel to his 1998 film sees Beetlejuice (original star Michael Keaton) being summoned once again by Lydia Deetz (Winona Ryder), who hopes to protect her daughter Astrid (Wednesday actress Jenna Ortega) in the Neitherworld. (Like mother, like daughter: Astrid has accidentally opened the portal for the recently deceased.) Rounding out the cast is Monica Bellucci, who plays Beetlejuice’s nemesis, the evil spirit Delores; Justin Theroux; and Arthur Conti. The original film starring Alec Baldwin and Geena Davis as “newly-dead” couple Adam and Barbara Maitland is streaming on Max.

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To celebrate Warner Bros. Discovery’s horror comedy, retailers and brands including Saks Fifth Avenue, Target, Amazon, BoxLunch, MeUndies, Forever 21, Loungefly, Glamnetic, Hot Topic, Diff Eyewear, Heydude footwear, Cakeworthy and many others have rolled out Beetlejuice 2-inspired merch across fashion, beauty, home decor, food and more since late August.

Women’s Target Exclusive Beetlejuice Astrid Graphic Blazer

$30 at Target

Strange and unusual fashion lovers can shop Target‘s juniors and kids clothing inspired by Astrid’s outcast style, while Saks showcased a film-inspired window display at its New York flagship store through Sept. 9 and is carrying exclusives such as ready-to-wear from star-loved label Rodarte ($195 to $2,990) and jewelry from Fabergé designed in partnership with Beetlejuice Beetlejuice costume designer Colleen Atwood. Forever 21‘s collection includes apparel, loungewear, sleepweaer and accessories ($12.99 to $69.99).

Of course, there’ll be plenty of Beetlejuice, Lydia and Astrid Halloween costumes for acing your All Hallow’s Eve looks.

Glamnetic’s ‘Beetlejuice Beetlejuice’-inspired press-on nails; Funko Pop’s Lydia Deetz figurine. Glamnetic; Funko

Beauty ghouls can sport Glamnetic’s collection of press-on nails, Splat’s temporary hair color and Nyx Cosmetics‘ Neitherworld-worthy makeup. The official WB Shop has unveiled Funko Pop! figurines, T-shirts, stationery and accessories for the movie, and Amazon’s Beetlejuice Beetlejuice collection includes clothing, toys, games, home goods, books, pet gear and more.

Fans in LA can swing by the Beetlejuice Beetlejuice: The Afterlife Experience at Ovation Hollywood, where the 11,000-square-foot pop-up holds court through Oct. 6. Guests (dead or alive) can take a seat in the iconic waiting room before touring the Afterlife, get a makeover at Miss Argentina’s Brush with Death beauty salon, recreate their favorite movie scenes, interact with the bio-exorcist himself and his spooky crew, enjoy to-die-for entertainment, eat film-inspired bites and drinks at the Afterlife Diner, take home exclusive merch and more. Tickets are $36 for general admission and $59 for VIP and are available at Feverup.com.

And although you’ll have to go to AMC theaters to get your hands on that viral Beetlejuice Beetlejuice drink, there are plenty of other movie-inspired exclusives to buy online for any fans facing Saturn-like heat right now. See the official movie trailer above and shop some of the coolest Beetlejuice Beetlejuice merch below.