Prime Day vs. Black Friday: 5 Categories Amazon’s Shopping Event Does Better
It's the final few hours to shop. After years of tracking and reporting on these annual sales, THR's shopping editors have narrowed down the top five categories that see steeper discounts during Prime Big Deal Days.
By Erin Lassner
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Erin Lassner
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October 8, 2025 1:54pm
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Amazon’s October Prime Day — officially titled Prime Big Deal Days — is on its final few hours, live on Amazon.com through Wednesday, Oct. 8, at 11:59 p.m. PT.
In many ways, the sitewide savings event rivals — and surpasses — long-standing shopping holidays like Black Friday and Cyber Monday. And in some ways, it does not. After years of tracking and reporting on these major annual sales, The Hollywood Reporter‘s shopping editors have narrowed down the top five categories that see steeper discounts now vs. Black Friday.
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In no particular order, THR‘s Prime Day “Big Five” include:
- Beauty
- Amazon devices
- Luggage
- Household essentials
- Seasonal savings (outdoor furniture and holiday prep)
See below for a more in-depth breakdown of what’s worth snagging vs. waiting on (and why), plus the top finds in each category.
The Best Amazon October Prime Day 2025 Deals
1. Beauty
Black Friday tends to see steep savings on electronics and clothing, but beauty rarely sees a discount as big as what Prime Day is offering.
This spans cosmetics, skin-care devices and hair tools, specifically Dyson products, which are currently up to 25 percent off. And since the brand’s cult-favorite hair stylers tend to sell out quickly, it’s worth scoring the discount during Prime Day rather than waiting to see if they’re still in stock and on sale for Black Friday.
Dyson Airwrap Origin
$399.99 $549.99 27% off
Lowered even further for day two.
Laneige Lip Sleeping Mask
$16.80 $24 30% off
The nightstand staple is 30 percent off in an assortment of scents, including vanilla, grapefruit, sweet candy and peach iced tea.
Lemme Glow Collagen Gummies for Thick Hair, Strong Nails & Healthy Skin
Also save on Kourtney Kardashian’s Lemme Sleep, Lemme GLP-1 Daily, Lemme Purr and Lemme Play.
Related: Final Hours to Save: Kourtney Kardashian Barker’s Lemme Gummies Get a Rare Prime Day Price Drop
Tula Skin Care 24-7 Hydrating Day & Night Cream
$14+ $20+ 30% off
Available in three sizes, all of which are currently 30 percent off.
Elvira Bio-Collagen Real Deep Mask (4 Pack)
$9.99 $13.99 29% off
Glass skin loading.
IT Cosmetics Confidence in a Cream
$32.45 $59 45% off
Ultra-hydrating and anti-aging — and at an even more significant price drop than yesterday.
K18 Molecular Repair Hair Oil
$48.75 $65 25% off
And can’t forget about the hair.
2. Amazon Devices
This one is relatively self-explanatory, but we’re here to confirm: there is no better time than Prime Day to save on Amazon devices, with savings of up to 60 percent on Kindle, Echo and Alexa, Fire TV, Ring and Amazon’s full lineup of Alexa Smart Home devices including:
Ring Battery Doorbell
$49.99 $99.99 50% off
Sleek home security.
Insignia LED 4K UHD Smart Fire TV With Alexa Voice Remote
$129.99+ $199.99+ 35% off
43-inch to 85-inch Fire TVs available.
Amazon Fire TV Stick HD
$17.99 $34.99 49% off
Shop the newest model.
Amazon Kindle Colorsoft
$265.97 $387.94 31% off
Amazon’s first-ever e-reader with color display. Learn more about the Kindle Colorsoft here.
A more extensive list of discounted Amazon devices includes:
-
Echo and Alexa (Top pick: 38% off Amazon Echo Pop, $24.99 $39.99)
-
Fire Tablets (Top pick: 50% off Amazon Fire HD 10 Tablet, $69.99 $139.99)
-
Amazon Kids Devices (Top pick: 42% off Amazon Echo Dot Kids, $34.99 $59.99)
-
Eero Wi-Fi
-
Additional Amazon Alexa Smart Home devices:
all prime day amazon device deals
Related: Audible’s Best Promo of the Year Returns: How to Get Three Months of Star-Narrated Audiobooks for $3
3. Luggage
With savings of up to 50 percent on Samsonite, it’s strategic to get your luggage at a deep discount now and have new gear ready to go for Thanksgiving and holiday travel.
Samsonite Freeform 2-Piece Luggage Set
$240 $479.98 50% off
Samsonite’s best-selling suitcase duo includes a carry-on and large checked luggage.
Verage Florence Hardside Carry-On Luggage With Spinner Wheels
$79.99 $99.99 20% off
Available in four understated yet recognizable shades: sage mist (pictured), aqua mist, rose blush and midnight blue.
Related: Surprise: Amazon Prime Day Includes Designer Bag Deals on Chanel, Prada, Louis Vuitton and More
4. Household Essentials
There’s no better time than Prime Day to stock up on the “boring things.” They may not be the most thrilling of purchases (except when they’re luxe brands like Ouai), but your future self (and your wallet) will thank you for snagging discounted everyday essentials, like cleaning supplies, oral care, trash bags, batteries, pet supplies, household needs and personal care products while prices are at an all-time low.
Crest 3D Whitestrips Professional Effects
$29.99 $45.99 35% off
One of our readers’ most purchased items every Prime Day.
Ouai Hand Wash Dean Street
$25.60 $32 20% off
Jojoba esters provide a gentle exfoliation, while castor oil, avocado and rosehip sooth and moisturize.
Goodwipes Flushable Wipes
$16.89 $25.99 35% off
Also available in “manlier” varieties.
Arm & Hammer 6 Pack Liquid Hand Soap
$25.20 $29.90 16% off
Four scent options available.
all prime day household essential deals
5. Seasonal: Outdoor Furniture and Holiday
This is a two-parter, but in all honesty, “THR‘s Prime Day Big Five” has a way nicer ring to it than “Big Six.” With that said, as summer turns to fall, there’s no better time than October Prime Day — and this time of year, in general — to save big on outdoor furniture along with general patio, lawn and garden supplies.
all prime day patio furniture deals
Finally, we recommend preparing ahead with Prime Day savings on festive decorations and holiday gifts. It’s a win-win: get the deal and don’t stress about (or pay for) last-minute shipping.
Staub Ceramic 0.75-qt Petite Pumpkin
$29.99 $49.99 40% off
Also check out The Pioneer Woman’s viral pumpkin Dutch oven, which just got a limited rerelease.
Yankee Candle Christmas Cookie Scented Candle
$14.99 $24.99 40% off
Tried and true.
Nest New York Scented 3-Wick Candle, Pistachio & Wild Fig
$43.50 $87 50% off
And for fans of fall fragrances, Nest’s autumn-inspired selection is up to 50 percent off for Prime Day.
Uspring 3FT Small Christmas Tree With Lights
$28.79 $54.99 48% off
Cozy up even the smallest of spaces.
Prextex 6 ft Fully Decorated Christmas Tree
$111.99 $139.99 20% off
Or double the size.
all prime day holiday decor and gift deals
When Is October Prime Day 2025?
Following July 2025’s Amazon Prime Day, the e-tailer is hosting October Prime Day — officially titled Prime Big Deal Days 2025 — from Tuesday, Oct. 7, at 12:01 a.m. PT to Wednesday, Oct. 8, at 11:59 p.m. PT.
Do You Need to Be a Prime Member to Shop Amazon Prime Day?
In short, yes. As the name suggests, Prime Day is Amazon’s exclusive savings event exclusively for Prime members, so you’ll want to sign up for a membership before you start shopping. The good news: Amazon has a 30-day free trial so you can test out a subscription before you commit. Subscriptions auto-renew at $14.99 per month or $139 per year.
GET 30-DAY AMAZON PRIME FREE TRIAL
If you’re a student or between the ages of 18 to 24, you can try the Prime Young Adults membership free for six months; after that, pay only $7.49 monthly or $69 annually. Prime for Young Adults offers all of the same benefits as the standard Prime membership, plus five percent cash back every day on categories such as beauty, apparel and electronics. Learn more about Prime For Young Adults and sign up for the free trial here.
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