Barbie and Wrangler’s New Western-Chic Collaboration Is Ready for the Fashion Rodeo
Out today, the limited-edition collection comprises women's and kids denim jackets, graphic tees, balloon-sleeve blouses, embroidered shirts and more.
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Danielle Directo-Meston
E-Commerce Editor
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Barbie is stepping into the rodeo with a new Wrangler clothing collaboration.
A nod to the iconic Mattel doll’s history of playing with Western wear and ranch life (she once owned a horse in the 1970s) the California-meets-cowgirl collection ($25-$140) of women’s and kids apparel and accessories comprises graphic tees, button-down shirts, bootcut jeans, dresses, denim jackets, outerwear and hats, including matching adults and children’s silhouettes. Items feature signature Wrangler touches, such as the back leather patch and “W” embroidered pockets.
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Standout pieces include a “Ken Blue” Western Utility Jacket with embroidered cacti and rainbows, the signature Wrancher fringe jacket in bright pink, logo sweaters, puff-sleeved dresses and button-downs in bandana motifs, illustrated snap shirts with pearlized buttons and playful pink denim pants with an all-over desert-inspired print with horseshoes, cowboy hats and boots, and Barbie’s signature ponytailed silhouette.

Wrangler
Related: The Best Barbie Beauty Collabs, from Travel-Friendly Hair Dryers to Under-$15 Makeup
There are also family mix-and-match pieces such as logo sweaters, balloon-sleeved embroidered blouses, fuzzy rainbow sweaters, ringer tees and pink sherpa jackets, to name a few.
The Wrangler x Barbie collab joins a slew of Mattel doll-inspired fashion and beauty collections timed to celebrate Greta Gerwig’s blockbuster Barbie film, which is Warner Bros.’ highest box office earner, beating out the final Harry Potter movie.

Wrangler
Related: The Best Barbie Home Decor Finds for When You Can’t Book That Malibu DreamHouse Airbnb
See more from the limited-edition Wrangler and Barbie collection below, and shop it online here.
Wrangler x Barbie Western Utility Jacket in Ken Blue

Wrangler
Wrangler x Barbie Illustrated Western Snap Shirt $140
Wrangler x Barbie Cowgirl Graphic Tee

Wrangler
Wrangler x Barbie Cowgirl Graphic Tee $45
Wrangler x Barbie Relaxed Logo Sweatshirt

Wrangler
Wrangler x Barbie Relaxed Logo Sweatshirt $70
Wrangler x Barbie Illustrated Western Snap Shirt

Wrangler
Wrangler x Barbie Illustrated Western Snap Shirt $75
Wrangler x Barbie Fringe Wrancher Jacket

Wrangler
Wrangler x Barbie Fringe Wrancher Jacket $115
Wrangler x Barbie Girls Embroidered Denim Shirt Dress

Wrangler
Wrangler x Barbie Girls Embroidered Denim Shirt Dress $40
Wrangler x Barbie Retro High Rise Trouser Jeans

Wrangler
Wrangler x Barbie Retro High Rise Trouser Jeans $115
Wrangler x Barbie Western Shirt Dress

Wrangler x Barbie Western Shirt Dress $90
Wrangler x Barbie Girl’s Western Sherpa Jacket

Wrangler x Barbie Girl’s Western Sherpa Jacket $40
Wrangler x Barbie Cropped Fuzzy Rainbow Sweater

Wrangler
Wrangler x Barbie Cropped Fuzzy Rainbow Sweater $55
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