Barbie and Wrangler’s New Western-Chic Collaboration Is Ready for the Fashion Rodeo

Out today, the limited-edition collection comprises women's and kids denim jackets, graphic tees, balloon-sleeve blouses, embroidered shirts and more.

By Danielle Directo-Meston

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Danielle Directo-Meston

E-Commerce Editor

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September 27, 2023 4:09pm

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WRANGLER X BARBIE COLLABORATION

Courtesy of Wrangler

Barbie is stepping into the rodeo with a new Wrangler clothing collaboration.

A nod to the iconic Mattel doll’s history of playing with Western wear and ranch life (she once owned a horse in the 1970s) the California-meets-cowgirl collection ($25-$140) of women’s and kids apparel and accessories comprises graphic tees, button-down shirts, bootcut jeans, dresses, denim jackets, outerwear and hats, including matching adults and children’s silhouettes. Items feature signature Wrangler touches, such as the back leather patch and “W” embroidered pockets.

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Standout pieces include a “Ken Blue” Western Utility Jacket with embroidered cacti and rainbows, the signature Wrancher fringe jacket in bright pink, logo sweaters, puff-sleeved dresses and button-downs in bandana motifs, illustrated snap shirts with pearlized buttons and playful pink denim pants with an all-over desert-inspired print with horseshoes, cowboy hats and boots, and Barbie’s signature ponytailed silhouette.

Wrangler

Related: The Best Barbie Beauty Collabs, from Travel-Friendly Hair Dryers to Under-$15 Makeup

There are also family mix-and-match pieces such as logo sweaters, balloon-sleeved embroidered blouses, fuzzy rainbow sweaters, ringer tees and pink sherpa jackets, to name a few.

The Wrangler x Barbie collab joins a slew of Mattel doll-inspired fashion and beauty collections timed to celebrate Greta Gerwig’s blockbuster Barbie film, which is Warner Bros.’ highest box office earner, beating out the final Harry Potter movie.

Wrangler

Related: The Best Barbie Home Decor Finds for When You Can’t Book That Malibu DreamHouse Airbnb

See more from the limited-edition Wrangler and Barbie collection below, and shop it online here.

Wrangler x Barbie Western Utility Jacket in Ken Blue

Wrangler

Wrangler x Barbie Illustrated Western Snap Shirt $140

Buy now

Wrangler x Barbie Cowgirl Graphic Tee

Wrangler

Wrangler x Barbie Cowgirl Graphic Tee $45

Buy now

Wrangler x Barbie Relaxed Logo Sweatshirt

Wrangler

Wrangler x Barbie Relaxed Logo Sweatshirt $70

Buy now

Wrangler x Barbie Illustrated Western Snap Shirt

Wrangler

Wrangler x Barbie Illustrated Western Snap Shirt $75

Buy now

Wrangler x Barbie Fringe Wrancher Jacket

Wrangler

Wrangler x Barbie Fringe Wrancher Jacket $115

Buy now

Wrangler x Barbie Girls Embroidered Denim Shirt Dress

Wrangler

Wrangler x Barbie Girls Embroidered Denim Shirt Dress $40

Buy now

Wrangler x Barbie Retro High Rise Trouser Jeans

Wrangler

Wrangler x Barbie Retro High Rise Trouser Jeans $115

Buy now

Wrangler x Barbie Western Shirt Dress

Wrangler x Barbie Western Shirt Dress $90

Buy now

Wrangler x Barbie Girl’s Western Sherpa Jacket

Wrangler x Barbie Girl’s Western Sherpa Jacket $40

Buy now

Wrangler x Barbie Cropped Fuzzy Rainbow Sweater

Wrangler

Wrangler x Barbie Cropped Fuzzy Rainbow Sweater $55

Buy now

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