G-Shock’s Limited-Edition Barbie Watch Is Equal Parts Sporty and Spunky
Mattel's iconic doll inspires Casio's latest collectible timepiece.
By Erin Lassner
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Erin Lassner
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March 13, 2025 9:14am
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The newest addition to Barbie‘s impressive lineup of brand collaborations is cult-classic watchmaker Casio. Introducing the Barbie G-Shock, a bold pink timepiece, available while supplies last at gshock.casio.com.
Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s joint values of exploration and limitless potential. The new shock-resistant watch is based on the GMA-S110 in a monochromatic pink color scheme.
limited-edition
Barbie x G-Shock GMA-S110 Watch
The Barbie logo appears on the band loop and at the 3 o’clock position, while a heart-motif indicator accents the inset dial at the 9 o’clock position. The band and case back feature the legendary Barbie silhouette, and the watch is housed in packaging inspired by Barbie doll boxes.
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The model is shock resistant and 200M water resistant. It also has an LED light, five daily alarms, 1/100-second stopwatch and a countdown timer.
If you can’t get your hands on this limited run, G-Shock has a variety of other chunky and sporty pink watches. See below for a few favorites.
G-Shock Casio Women’s GMAP2100-4A in Pink
$96.50
G-Shock Sports Watch in Gold and Pink Quartz
$85.40 $129.09 34% off
G-Shock Women’s GMAS2100-4A in Pink/Rose Gold
$83.95 $99 15% off
First released in 1983, Casio’s G-Shock encompasses seven key elements: electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness.
Learn more about the exclusive collaboration at gshock.casio.com, and be sure to snag the Barbie pink collector’s item before it inevitably sells out. Inventory is limited to one per customer. Plus, check out The Hollywood Reporter‘s extensive list of Barbie-inspired fashion pieces.
Related: The Most Stylish Men’s Watches Under $1,000, from Classic Dress Pieces to Statement Dials
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