Balenciaga and ‘Fortnite’ Team on Fashionable Clothing for Gamers
The IRL collection is $395 to $1,290, but players can shop the in-game pieces for a fraction of those prices.
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Danielle Directo-Meston
E-Commerce Editor
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Fortnite is getting into the high-fashion game. The battle royale online game is teaming with Balenciaga on an IRL and virtual fashion collection for real-life gamers and Fortnite‘s beloved characters.
Priced from $395 to $1,290, the Balenciaga Fortnite collection is comprised of baseball caps, logo tees, hoodies, button-down shirts and denim jackets, all emblazoned with the logos of Fortnite and the Paris-based luxury fashion house. The pieces are available in black, white and red colorways.
Players can also dress the Epic Games title’s characters in the Balenciaga Fit Set, which costs 300 to 1,500 V-Bucks (or about $2 to $12 in-game) and includes four looks for Banshee, Doggo, Knight and Ramirez. The outfits also come with “new Balenciaga back blings, pickaxes, and more for players to express themselves in completely unique ways,” per the company.
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Courtesy of Epic Games
Fortnite players can visit Balenciaga in-game at the Strange Times Featured Hub, where the brand’s virtual store will display a living lookbook featuring the gaming community’s looks.
It’s not the first time that the Spain-born fashion brand has used the gaming world as its runway. Creative director and Vetements co-founder Demna Gvasalia debuted Balenciaga’s fall/winter 2021 collection as Afterworld: The Age of Tomorrow, a video game that was developed using Epic Games’ 3D creation platform, Unreal Engine.
Balenciaga joins a handful of luxury brands that have digitized their designs for the video game world or created virtual platforms for fashion-loving players. Fueled by the rise in gaming during the pandemic, Gucci, Marc Jacobs and MCM were among the fashion brands to offer their collections in Animal Crossing. Gucci released virtual collections in The Sims and Tennis Clash, and earlier this year unveiled a Gucci Garden experience in Roblox. Burberry and Louis Vuitton have also launched their own online games to showcase collections.
Epic Games recently collaborated with Ariana Grande for Fortnite‘s Rift Tour and with Travis Scott prior to that for the rapper’s “Astronomical” concert experience.
The physical Balenciaga Fortnite line is available online at in select Balenciaga stores (though gamers can buy the Balenciaga Fit Set in Fortnite at a fraction of the real-world cost); shop all of the pieces below.
Balenciaga Fortnite T-Shirt Medium Fit
Balenciaga Fortnite T-Shirt $495
Balenciaga Fortnite Jacket Large Fit
Balenciaga Fortnite Jacket Large Fit $1,290
Balenciaga Fortnite Hoodie Medium Fit
Balenciaga Fortnite Jacket Large Fit $1,290
Balenciaga Fortnite Cap
Balenciaga Fortnite Cap $395
Balenciaga Fortnite Shirt Large Fit
Balenciaga Fortnite Shirt Large Fit $995
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