Baggu’s Fan-Favorite Hello Kitty and Friends Collab Gets a Fresh Drop With New Characters
The limited-edition capsule features Sanrio-centered prints on Baggu's signature silhouettes.
By Erin Lassner
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Erin Lassner
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Courtesy of Baggu x Hello Kitty and Friends
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Although 2024 officially marked Hello Kitty’s 50th anniversary, the brand collabs with Sanrio‘s beloved character (and her pals) don’t seem to be slowing down in her 51st year.
One of Baggu’s most coveted collaborations, Baggu x Hello Kitty and Friends, just got a fresh lineup of limited-edition purses, pouches, travel cases and bag charms. The latest drop from the Brooklyn-based bag company features Hello Kitty, of course, alongside friends: My Melody, Pompompurin and Kuromi.
Baggu x Hello Kitty and Friends Embroidered Hello Kitty & My Melody Mini Nylon Shoulder Bag
shop Baggu x Hello Kitty and Friends
Baggu’s new capsule happens to be timed perfectly with the Aug. 11 release of Life360’s limited run of Hello Kitty and Friends Tile bluetooth trackers, which are decorated with Kuromi, Keroppi, My Melody and, once again, of course, Hello Kitty.
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Back to Baggu. Available to shop while supplies last at both urbanoutfitters.com and baggu.com, with select pieces exclusive to each site, prices for the brand’s Hello Kitty and Friends collection range from $12 for the Baby Baggu Reusable Tote Bag to $56 for the Medium Nylon Crescent Bag.
Baggu x Hello Kitty and Friends Embroidered My Melody Medium Nylon Crescent Bag
Collection standouts include Baggu’s cult-favorite Reusable Tote Bags, the heavy-duty yet ultra-lightweight carryalls that first put the company on the map. The standard size, retailing for $14, is available in all four character prints, while the mini version, retailing for $12, is available in three of four, all but Kuromi. Both tote sizes fold into a flat pouch for easy carrying.
Baggu x Hello Kitty and Friends Standard Reusable Tote Bag
Baggu x Hello Kitty and Friends Baby Baggu Reusable Tote Bag
See below for a few more collaboration highlights, and shop the full assortment of styles at urbanoutfitters.com and baggu.com. Product is moving quickly and select pieces are already sold out, so be sure to grab your favorites while they’re still in stock.
Baggu x Hello Kitty and Friends 3D Zip Pouch Set
Baggu x Hello Kitty and Friends Packing Cube Set
Baggu x Hello Kitty And Friends Bag Charm
Baggu x Hello Kitty and Friends Horizontal Duck Bag
Check out urbanoutfitters.com and baggu.com for the rest of Baggu’s limited-edition Hello Kitty and Friends pieces.
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