Given the Annual Success of Anthropologie’s Beauty Advent Calendar, the Brand Doubles Down With a Mini Version for 2025
The 24-day cult-favorite calendar sells out every year. Now, Anthropologie surprises shoppers with a second 12-day assortment for half the price.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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September 24, 2025 2:12pm
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Cherished holiday traditions: watching Christmas movies, building gingerbread houses, decorating the tree — and snagging Anthropologie’s annual beauty advent calendar before it sells out.
Year after year, customers anxiously await the luxe lineup of skin care, fragrance, makeup and more housed in limited-edition, artist-designed packaging. Many deem it the perfect holiday gift, while others consider it the ultimate life hack to stock up on best-selling beauty for less that one-third of retail price.
Earlier this month, the retailer released its classic 24-day lineup for 2025 ($98), and shoppers were more than pleased, calling it the “best advent calendar yet,” and “a tradition worth repeating.” Given the viral success of the annual offering, Anthropologie is surprising customers with a second cosmetics calendar for 2025 that’s half the size and half the price. Introducing: The 12 Days of Beauty Advent Calendar, a $138 value retailing for $50.
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$138 value
Anthropologie The 12 Days of Beauty Advent Calendar
$300+ value
Anthropologie The 24 Days of Beauty Advent Calendar
The 2025 edition of Anthropologie’s classic 24-day version, officially titled “The 24 Days of Beauty Advent Calendar,” includes $300+ worth of products for $98, enclosed in colorful boxes with whimsical illustrations by artist and designer Nephthys Foster.
Each product comes in a travel-friendly, premium sample size vessel. Here’s the full breakdown of this year’s Anthropologie-exclusive offering:
- Kopari Ultra Restore Body Butter
- Lanolips 101 Ointment Multi-Balm Raspberry Shortcake
- Maison Louis Marie No.04 Bois de Balincourt Perfume Oil
- L’Occitane Almond Shower Oil
- Pilcro Eau de Parfum
- Anastasia Beverly Hills Clear Brow Gel
- Supergoop! Unseen Sunscreen SPF 50
- Vacation “VACATION” Shimmer Oil SPF 30
- Living Proof Clarifying Detox Shampoo
- Skylar Vanilla Sky Deluxe Mini
- Truly Coco Cloud After Shave Serum
- Verb Glossy Shine Spray
- By Rosie Jane Dulce Perfume Oil
- Nails.INC Mayfair Made Me Do It Quick Drying Nail Polish
- First Aid Beauty Pure Skin Face Cleanser
- Phlur Vanilla Skin Eau de Parfum
- Salt & Stone Santal & Vetiver Body Wash
- Juliette Has A Gun Juliette Eau de Parfum
- Peter Thomas Roth Water Drench Hyaluronic Jelly Moisturizer
- Tocca Florence Eau de Parfum
- Caudalie Resveratrol-Lift Firming Eye Gel Cream
- HERO Cosmetics Mighty Patch Invisible+ Acne Pimple Patches
- Patchology Lip Service Gloss-To-Balm Treatment
- Mario Badescu Enzyme Cleansing Gelt
Anthropologie’s new 12-day version, officially titled “The 12 Days of Beauty Advent Calendar,” offers a more curated countdown of products, housed in a smaller Nephthys Foster-designed box. This calendar includes premium samples of the following:
- Youth To The People Superfood Gentle Antioxidant Cleanser
- Solinotes Vanille Eau de Parfum
- Caudalie Vinoperfect Brightening Dark Spot Serum
- L’Occitane Almond Supple Skin Oil
- Stila Huge Extreme Lash Mascara
- Vacation Chardonnay Oil SPF 30
- Winky Lux Mini Very There Lip Oil – Muse
- RMS Legendary Lip Oil Deluxe Mini – Lucia
- Murad Rapid Dark Spot Correcting Serum
- Henry Rose Dave Eau de Parfum
- Malin+Goetz Grapefruit Face Cleanser
- Boy Smells Vanilla Era Eau de Parfum
Grab 2025’s 24 Days of Beauty Advent Calendar here and 12 Days of Beauty Advent Calendar here. As is tradition, they’re bound to sell out before the holidays even begin. For more, check out Anthropologie’s full assortment of advent calendars here. This includes the new Bridal “I Do” Countdown Beauty Gift Set ($223 value for $110).
Once more buzzy beauty calendars become available for 2025, The Hollywood Reporter will update the yearly roundup here.
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