Sofía Vergara’s Red Carpet Foundation Is Named No. 1 New Beauty Launch of 2025
Anastasia Beverly Hills, the luxury beauty brand owned by eyebrow whisperer to the stars Anastasia Soare, released a game-changing formula that's quickly become a celebrity staple.
By Erin Lassner
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Erin Lassner
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May 29, 2025 11:50am
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Sofía Vergara at 2025 Golden Globes Amy Sussman/Getty Images; Anastasia Beverly Hills
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Hollywood-coveted makeup brand Anastasia Beverly Hills has made a name for itself beyond the world of flawless eyebrow sculpting.
According to market research company Circana’s March 2025 report, the Impeccable Blurring Second-Skin Matte Foundation, released in January 2025, is the “#1 new beauty launch of 2025 year-to-date.” Beyond the hard data, the product has quickly become a celebrity favorite, making its red carpet debut on the glowing Sofía Vergara at this year’s Golden Globe Awards.
While event-ready makeup tends to feel heavy, this complexion blurring product is unique in that it remains lightweight and breathable, a key reason it’s been garnering so much love.
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Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
The premium beauty brand, most known for its cult-classic Brow Wiz Eyebrow Pencil and Brow Freeze Gel, formulated this foundation to deliver long-lasting, medium to full coverage results with a velvety finish. Powered by Precision Blur Technology, a combination of smoothing and skin-evening ingredients including hyaluronic acid to hydrate and plump, the innovative blend works to vanish pores, fine lines, wrinkles and skin texture. The long-wearing foundation is ideal for those looking to mask discoloration, redness or blemishes. It lasts up to 12 hours on its own and comes in 25 shades.
Anastasia Beverly Hills founder Anastasia Soare has perfected the brows of the Kardashians and Jenners, JLo, Justin and Hailey Bieber, Victoria Beckham, Michelle Obama and endless other A-listers. Shop the Vergara-loved blurring foundation now, and check out Anastasia Beverly Hills’ full inventory at sephora.com.
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