What to Snag (and Skip) During October Prime Day’s Final Hours
Amazon's annual shopping holiday ends on Wednesday, Oct. 7 at 11:59 p.m. PT. Here is exactly what's worth your while.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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October 7, 2026 6:25pm
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Nothing fails to roll off the tongue quite like Prime Big Deal Days. Regardless, Prime Day‘s clunkier sibling has a solid list of savings worth snapping up.
The 48-hour shopping holiday, concluding on Wednesday, Oct. 7 at 11:59 p.m. PT, is Amazon‘s second and final Prime member-exclusive savings event of the year — and for those not yet subscribed, the e-tailer offers a 30-day Prime free trial. (Students and young adults ages 18 to 24 can get a six-month free trial.)
Prime Big Deal Days 2026: What to Buy
As someone who’s been covering Prime Day since 2018, I have found a few key categories that consistently deliver the most significant savings. These include:
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TOP PICK: Premium beauty and personal care
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Streaming deals (i.e. free trials and subscription discounts to Paramount+, Peacock, Apple TV, etc.)
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Household and everyday essentials (aka the stuff you need to buy regardless of if it’s discounted)
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Holiday gifting (especially toys, collectibles and advent calendars)
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Amazon devices (up to 65 percent off Kindle, Echo and Alexa, Fire TV, Ring, etc.)
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Top fashion from Shopbop’s Amazon storefront (the Amazon-owned retailer runs a corresponding sale)
- For high-end fashion and beauty lovers, Amazon Luxury Stores is also offering up to 50 percent off designer labels and up to 20 percent off pre-loved luxury goods throughout Big Deal Days.
See below for 20 standouts across these key categories.
Elemis Pro-Collagen Cleansing Balm, 3-in-1 Hydrating Facial Cleanser
$45 $75 40% off
Boasting its deepest discount to date, Elemis’ cult-favorite cleansing balm is available (and discounted) in all five varieties: Original, Rose, Black Cherry, Green Fig and Fragrance-Free.
Aesop Coriander Seed Body Cleanser, Gentle Body Wash
$44 $55 20% off
Nothing is more shocking than seeing Aesop on sale, especially a product as popular as the body wash.
Dyson Airwrap i.d. Multi-Styler
$499.99 $709.99 30% off
No better time to spring for the Dyson hair tool that’s been on your wish list.
Samsung Galaxy Buds 4 Pro
$189.99 $249.99 24% off
The tech giant rarely misses with its sales, and we spotted these high-resolution audio headphones for over 20 percent off, alongside deals on smartphones and more.
Fendi Pre-loved Brown Zucca Canvas Shoulder Bag
$1,356 $1,695 20% off
One of our most-loved pieces from the What Goes Around Comes Around Amazon storefront.
Bluey: The Most Amazing Advent Calendar Book Bundle
$12.67 $29.99 58% off
Fully switching gears, this is currently the No. 1 best-seller in Children’s Christmas Books (and a great holiday gift).
Catan Board Game (6th Edition)
$29.99 $49.99 40% off
Another pick fit for holiday gifting.
Nutrafol Women Hair Growth Supplements, Ages 18-44
$70 $88 20% off
Put the almost-never-on-sale social media phenomenon to the test. Also available for age 45+.
Crest 3D Whitestrips Professional Effects
$34.99 $45.99 24% off
One of our readers’ most purchased items every Prime Day.
Spot & Tango PupGum Dog Breath & Clean Teeth Chews
$24.80 $31 20% off
Your furry friend deserves clean teeth too, after all.
Clinique Long Lasting Quickliner Lip Liner in Black Honey
$17.50 $25 30% off
Clinique Black Honey is famous for its universally flattering tint.
Pair this liner with the brand’s Almost Lipstick Tinted Lip Balm in Black Honey ($20 $25). While it appears dark in the tube, the lightweight, hydrating formula glides on sheer and glossy.
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
$19.50 $30 35% off
When it comes to mascara, nothing beats Lancôme Lash Idôle — it achieves length, lift and volume, while remaining entirely clump-free.
Amazon Fire TV Stick 4K Max (Newest Model)
$44.99 $84.99 47% off
Check out the Fire TV Stick HD ($15.99 $39.99) — also the newest model in its category — for an even more cost-conscious alternative.
Elemis Pro-Collagen Marine Cream SPF 30, Anti-Wrinkle Moisturizer
$33 $55 40% off
Another multipurpose workhorse from Elemis, this serves as a daily moisturizer, sunblock and radiant base layer for daily makeup.
Aesop Karst Eau de Parfum (Unisex Scent)
$160 $200 20% off
And one more favorite from Aesop’s Prime Event.
Levi’s Women’s Baggy Dad Jeans
$68.60 $98 30% off
From Shopbop’s curated Amazon storefront.
APL Womens Techloom Zipline Sneakers
$279.90 $350 20% off
Also from Shopbop on Amazon.
Havaianas Women’s Brazil Logo Sandals
$22.30 $32 30% off
One more from Shopbop. Best flip-flops ever.
It Cosmetics CC+ Cream with SPF 50+ Full Coverage Foundation
$25.35 $39 35% off
A full coverage formula that still maintains a natural finish.
Iconic London Underglow Blurring Primer
$25.50 $34 25% off
Iconic London’s Underglow primes and preps skin while minimizing the appearance of fine lines and pores.
Tata Harper Regenerating Cleanser
$61.60 $88 30% off
An all-time favorite daily cleanser.
Prime Big Deal Days 2026: What to Skip
As for the savings worth skipping, it really comes down to what’s going to see even further reductions during Black Friday and Cyber Monday. While it’s never a guarantee, we’d generally say to deprioritize TVs, laptops and other big-ticket electronics (not including Amazon-branded devices) along with major household appliances. In addition to the deeper discounts expected during the months ahead, competitor retailers (like The Home Depot and Best Buy) offer a wider selection of standout brands and models in said categories.
Related: 9 Sales Events Worth Shopping This Week Aside From Amazon’s October Prime Day
Amazon Prime Student Discount
Students and young adults ages 18 to 24 can get a six-month free trial to Amazon Prime. The plan will then auto-renew at $7.49 per month, half the price of a regular monthly Prime membership.
get prime for young adults six-month free trial
Amazon Prime Big Deal Days 2026 Dates
Amazon Prime Big Deal Days runs from Tuesday, Oct. 6 at 12:01 a.m. PT through Wednesday, Oct. 7 at 11:59 p.m. PT.
The Hollywood Reporter‘s shopping team is monitoring deals and updating this story as any new and noteworthy ones are added.
About the Author
Erin Lassner is THR’s E-Commerce Writer. She covers shopping content across beauty, fashion and lifestyle, and has nearly ten years of experience testing and reviewing the best of skin care, wellness, homeware and more.
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