The Best Fashion and Home Items from Amazon’s New Eco-Conscious Brand

The e-commerce giant's new Aware line includes apparel, kitchen essentials and more.

By Danielle Directo-Meston

Plus Icon

Danielle Directo-Meston

E-Commerce Editor

danielledirecto

Follow Sign Up

New RingConn Gen 3 Smart Ring Makes Awards Show Debut at Emmys Gifting Suite

Lifestyle

Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an '80s-Inspired Collection

Courtesy of Amazon

That means every product is made with a lower environmental impact using responsible sourcing methods and all emissions are offset, while face and body products are verified by the Environmental Working Group and formulated with non-toxic ingredients.

The label’s clothing focuses on women’s and men’s basics ($19 to $54) in inclusive sizes, all made of organic cotton, tencel modal or lyocell made from responsibly sourced wood using renewable energy, lightweight Ecovero viscose and recycled polyester.

Amazon Aware Menswear

Expect effortless and comfortable WFH essentials that transition to back-to-the-office basics, such as ruched jersey dresses, basic tees, straight leg jeans, denim jackets, chino pants, ribbed sweaters, sweatpants, hoodies and socks. Offerings come in classic colors such as black, white, navy, tan, olive green, lavender and gray, and sizing ranges from XX-Small to 7X-Large.

Amazon Aware’s beauty line ($16 to $19) comprises vegan and refillable face and body products with nourishing, non-irritating ingredients including arnica and calendula extracts, avocado and sandalwood oils, licorice root extract and vitamin C for brightening. The fragrance-free skincare includes gentle cleansers and hydrating and balancing face moisturizers for combination/oily and dry/normal skin, body washes and vitamin E-infused body lotions and creams.

Amazon Aware Skincare

As far as bathroom textiles and bedding, expect ribbed and plush bath towels ($17 to $55) in neutral colorways, 300 thread count sheet sets and duvet covers ($55 to $75) and bath mats ($15) made of 100 percent organic cotton.

The new brand also includes household essentials made of 100 percent recycled paper such as paper towels and toilet paper in 24-roll packages ($17 to $350, two-ply facial tissue ($25 for a pack of 18), plus all-purpose cleaning cloths in a pack of eight ($6).

Amazon Aware bed and bath products