Grace Kelly’s Grandson Lands Fashion Campaign for Monaco Grand Prix
The photoshoot for Nahmias' racing-inspired collection marks one of the first campaigns for Alexandre Grimaldi, the eldest son of Prince Albert II of Monaco.
By Tim Chan
Plus Icon
Tim Chan
More Stories by Tim
- Bluey Advent Calendars Are Here for the Holidays, Swapping Bonbons for Books
- Serena Williams Says Her New Barbie Doll Proves a Girl Can ‘Become Anything She Chooses’
- 9 Sales Events Worth Shopping This Week Aside From Amazon’s October Prime Day
May 23, 2024 3:04pm
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Noah Sapon
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Formula One fans are in the French Riviera this weekend for the Monaco Grand Prix, the latest stop in the 2024 F1 racing season. As part of the festivities, luxury California menswear label Nahmias is setting up shop inside the iconic Hotel de Paris in Monte Carlo, for an exclusive three-day shopping event.
The pop-up shop will feature some of Nahmias’ most popular pieces, and debut designer Doni Nahmias’ new capsule collection inspired by the F1 Monaco race. Fronting the accompanying campaign is Alexandre Grimaldi, the grandson of Grace Kelly, and the eldest son of Prince Albert II of Monaco.
Related Stories
Apple and Dolby Bringing Dolby Atmos to Live Formula 1 Coverage
How Apple's Eddy Cue Wooed Formula 1
Grimaldi’s Nahmias campaign sees the model showing off the label’s exclusive race T-shirts in the Hotel de Paris, and against a backdrop of Monaco’s stunning views from the northern coast of the Mediterranean Sea. The collection mixes the brand’s signature surf and streetwear aesthetic with racing-inspired colors and motifs.
Noah Sapon
The Monte Carlo opening marks the first official pop-up store for the Nahmias brand, featuring a full capsule collection specifically inspired by the Monaco Grand Prix. Nahmias is no stranger to F1 though — the designer’s pieces are often seen on drivers like good friend, Charles Leclerc, and Mercedes star, Lewis Hamilton.
As for Grimaldi, the 20-year-old was born in Paris, and is Prince Albert’s son with a former Air France flight attendant. While the model has made countless fashion party appearances and been featured on magazine covers before, the Nahmias campaign marks one of his first photoshoots for an international brand.
Noah Sapon
The Nahmias F1 Monaco capsule is only available at the Hotel de Paris pop-up for now, though it may eventually make its way to retailers like Maxfield, The Webster, Patron of the New, and other places where Nahmias is sold.
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Joe Keery on Making His Broadway Debut and Balancing Music and Acting Post-‘Stranger Things’
-
New York’s Plaza Hotel to Close in 2027 for at Least Four Years
-
Austin Abrams and Josh Brolin Debut ‘Whalefall,’ ‘Clayface’ Arrives and This Week’s Best Events
-
How Cher Honors Costume Designer Bob Mackie in New Campaign for Moncler’s Re/Icons Collection
-
Hello, Molly? The $15 Million Bird Kelly Clarkson Coveted Finally Breaks Her Silence (Exclusive)
-
CAA Co-Chairman Kevin Huvane Dedicates Project Angel Food Van to His Late Father
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Michael Forest, Actor in Roger Corman Movies and ‘Star Trek,’ Dies at 97
Universal Music and Sony Want to Know How Many AI-Generated Songs DistroKid Releases
Francis Lawrence, Paramount Team for ‘Red Rising’ Movie Adaptation (Exclusive)
TikTok “Permanently Suspends” the ‘Musk’ Film Account, Raising Suppression Fears (Exclusive)
Miley Cyrus Tearfully Pays Tribute to Dolly Parton With “Jolene” Performance at Hollywood Bowl: “Me and Dolly, We Are Eternal”
By Nicole Fell, McKinley Franklin
New York’s Plaza Hotel to Close in 2027 for at Least Four Years
Missy Elliott to Be Honored at Dancers Against Cancer’s Gala of the Stars
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)