Forthcoming ‘KPop Demon Hunters’ Products Unveiled at New York Toy Fair
Toy and entertainment company Spin Master's movie-themed line ranges from puzzles to digital pets.
By Erin Lassner
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Erin Lassner
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February 17, 2026 2:39pm
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On the heels of Mattel and Hasbro’s Kpop Demon Hunters product announcement and the release of Funko’s collectible Pop! figures (the brand-new drop is available for pre-order now), Canadian toy manufacturer Spin Master revealed a line of its own at the 2026 New York Toy Fair on Feb. 14. The forthcoming product line spans four categories: digital pets, creative play, puzzles and compounds.
Spin Master, the mind behind beloved children’s animated TV series Paw Patrol, unveiled officially licensed items from Bitzee, 4D Build, Cool Maker and Kinetic Sand.
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Spin Master
The following products, set for a phased global launch at major retailers throughout 2026, were previewed at this past weekend’s Toy Fair:
4D Build: Fans can piece together the world of the KPop Demon Hunters with layered 3D model kits designed for an immersive, satisfying build. Each puzzle features dimensional detail and brings fan-favorite characters like HUNTR/X and Derpy to life. Available beginning July 2026.
Kinetic Sand Ramyeon Surpise: The satisfyingly squishable sand now comes in a fun, food-themed playset. Fans can create their own Ramyeon cups, a playful nod to a popular Korean dish, with the mesmerizing sand that never dries out. Available May 2026.
Cool Maker HUNTR/X Heishi Bracelet Maker: Fans can let their look shine by creating and trading bracelets inspired by the fashion-forward style of the K-Pop Demon Hunters with new character charms. This DIY kit makes it easy to design and share their own unique style. Available September 2026.
Cool Maker HUNTR/X Shimmer Foil Tattoos: Fans can shine like their born to be and show their patterns with temporary glitter tattoos. This set has everything needed to customize their own body art from the film. Available October 2026.
Bitzee Pop Demon Hunters: Building on the popularity of Spin Master’s Bitzee, fans can now interact with their favorite characters from the movie in digital form and play with them on repeat. The interactive Bitzee let’s fans collect demons and hunters unlocking their unique personalities all in the palm of their hand. Available November 2026.
The Hollywood Reporter will update this story once product is available to shop. At time of publish, Funko Pop! Kpop Demon Hunters collectibles are available for pre-order on Amazon as are Mattel’s American Girl Dolls.
Related: Disney and Starbucks Unveil New Tumblers Paired With Mystery Pin Packs
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